Activetrail knows that marketing with email is a terrific way to produce new revenue, market your business, while remaining in touch with prospects and customers. Making use of this powerful tool, you?ll find yourself increasing your sales regularly. Listed below are many essential email marketing tips to help you begin accumulating more income in your product sales.
Emails Need to be Personal
If you are searching for some great marketing ideas to improve your income, consider making your email messages personal. People appreciate it if you use their name. A small store attracts buyers because of their personalized services. When we walk into a neighborhood store, the manager and salespeople know us by name. This same effect can be achieved on the Internet by ensuring that marketing and advertising email messages are created and addressed in a personal way as well. No one wants to receive a message saying ?Unknown Recipient?.
Subject Lines Should Reflect your Message
Remember to keep the subject line of your emails accurate. They need to reflect the content of your message. The topic of your subject line needs to catch the interest of your audience, but it must be relevant to your campaign message. If not, you will start to lose the confidence of your respective subscribers. Generally, if the first few sentences don?t connect with the topic, most people will stop reading the message. Make certain that your subject line doesn?t contain spam. There are many words that will automatically trigger the spam filers, and if that happens, you won?t stand a chance. Research what words constitute spam, and make sure you never use them. Remember, most people simply glance at the subject line to decide whether to read the message, trash it, or simply mark the email as spam. Use that small window of opportunity, because you never get a second chance.
Test Your Campaigns
Testing your campaign is unquestionably one of the most important things you can address. Make your own test groups, sending out several modified campaigns to different test groups. Consider the structure of your message in terms of imagery, subject line, call to action, and content.
Always test the hyperlinks inside the email message, ensuring that you have formatted them properly, making sure they are live links and they function correctly, targeting the designated landing page. Broken and outdated links create a bad reflection on your company brand. Testing your campaign messages will determine how successful your message is. Testing your campaigns is the only objective way to discover what works best when aiming to convert the prospects on your list into greater product sales and repeat buys for your company.
With Activetrail software at your side, you can flawlessly test every campaign with live stats, able to adapt and modify what you need, immediately and effortlessly.
You cannot argue with Facts and Stats
It is a known fact that email marketing is a profitable technique for the Internet entrepreneur and off-line business owner, as well. Email marketing is still considered to be the most cost-effective and economical online marketing strategies, when striving to remain in touch with your customers. With over 1 Billion Internet users maintaining an email account, the opportunities are endless.
- Over 60% of users receive opt-in email from online businesses.
- At least 80% of Internet Shoppers have made at least one purchase from an email marketing promotion.
- Over 30% have made an instantaneous purchase online in a direct response to an email marketing campaign.
Employ Email Marketing Strategies that Work
Every online marketer needs to work on developing customer relationships while developing and establishing their credibility with their prospects as well. Giving away free and valuable information such as a white paper on your subject niche, an eBook that shares great tips or a ?how to? approach of instructions, automatically increases your chances of converting browsers to buyers ? converting buyers to lifelong customers. You are marketing to people. Put yourself in their place and ask yourself what would appeal to you? What would bring you a step closer to buying a product or service?
Announcing Specials and Discounts
Opt-in email lists are worth more than gold to an email marketer. Do not use them carelessly. Letting your recipients know they are valuable and are greatly appreciated is another way to engage a consumer. Sending out an announcement periodically, offering specials, closeouts, and discounts can increase your conversion rates.
Use your demographics to benefit your recipients. Send them coupons to stores that are within a reasonable distance from their homes. More than likely, they will use those coupons if the offer is truly a savings and it is not a hardship to redeem the coupon received.
Do not overwhelm your prospects and customers with constant sales. That strategy may backfire causing them to doubt your sincerity and look on your products and services as worthless. Too much of a good thing may create suspicion. Keep your offers fresh.
Respect your Audience ? ask for their Opinions
Following up with your recipients after a sale or special offer is sent, will help you discover if your email marketing campaigns are successful in their eyes. Never assume that your positive subjective opinion about your campaign is the truth for your audience. Take the time to send out thoughtfully created customer surveys, asking for their honest opinions and suggestions. Once received, implement the ones you feel are practical.
The team at Activetrail knows that listening to your audience is the highest form of respect and consideration any marketer can show.
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